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25000.00 Peso ₱ PPC Specialist (night shift) Muntinlupa




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Marketing Published date: August 20, 2018
  • Country: Philippines
  • Region: Metro Manila
  • City: Muntinlupa
  • Address: Unit 201 Frabelle Bldg. Madrigal Business Park Alabang Muntinlupa City

PPC Specialist

Job Description:

Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage and maintain updates for large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication to team and management on project development, timelines, and results.

Requirements:
Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
Proven experience as a PPC Specialist or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
AdWords and Bing certification is a must
Willing to work in Alabang
Please email your resume to hrdadmin@optimizex.com


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